How Stampede Barbecue looks and sounds: the logo, colors, type, voice, photography and the website components they come together in. This page is for the Stampede team and anyone designing for them, and it is hidden from search.
Stampede Barbecue is a Texas barbecue restaurant in Mohnton, Pennsylvania, with Detwiler Brewing inside it and a food truck at Ludwig’s Corner in Glenmoore. The brand is classic and old fashioned: dark wood, a timber-frame barn and a wood fire.
People come from Reading, Lancaster, Philadelphia and farther. Every page and post should make the trip feel worth it, with real photos, clear hours and easy directions.
The look comes from the timber-frame barn, antique hand pumps and old wood type. It is not a honky tonk, so avoid neon, cartoon cowboys and novelty Western fonts.
Brisket is smoked for hours and the beer is brewed over a wood fire with no electricity or gas. Lead with how things are made and let those details carry the story.
The Stampede Barbecue wordmark is a one-color drawing. Use the gold version on dark grounds and the rust version on light grounds. The files are in the Webflow asset library.
The primary logo. Used in the nav bar.
The footer, dark sections and dark photos.
Email headers, invoices, menus and print on light paper.
The favicon, app icon and social media avatars only.

The painting from the roadside sign. A heritage accent for gift cards, print and merchandise. Show it whole on a light ground, never cropped, recolored or behind text.
Keep clear space around the wordmark equal to the height of one line of its letters.
Use the SVG files from the asset library so the logo stays sharp at any size.
Show it at least 150px wide on screen, the size it appears in the phone nav.
Put the gold wordmark on cream, bone or white. It does not have enough contrast.
Recolor, stretch, outline or add shadows to the wordmark.
Retype the name in a font to imitate the logo.
Rust, amber and cream, grounded by dark oak. Headings on light grounds are Rust, body copy is Clay, and Amber is the action color.
Brand color. Nav, CTA bands, headings and prices on light grounds.
Event cards and deep rust panels.
Primary buttons, day badges, eyebrows on dark grounds. Never text on light grounds.
Primary button hover. Fill only.
Page ground, and text on rust, ember and oak.
Alternate light section ground.
Light card fill: packages, reviews, area cards.
Form fields and FAQ cards only.
Item names, Tiller headings, button labels on amber.
Body copy on light grounds.
Labels and fine print, 16px and up.
Dark sections and the footer.
Cards on oak: specials and beers.
Form errors, always with a message.
The open-now dot only.
Shackleton Narrow for headlines, Tiller Demi and Tiller Medium for item names, leads and prices, Rift Demi for labels and buttons, and Route Sans for body copy. Each face has one weight, so all classes use 400.
Slow-smoked brisket, ribs and homemade sides, served alongside cask-conditioned beer poured from antique hand pumps.
Since 2012 we have grown from a seasonal roadside stand on Route 23 into a restaurant, a brewery and a food truck. Our menu is still built around slow-smoked meats and homemade sides.
“It’s worth the 45 min drive to come here.”
Slow-smoked brisket, ribs and homemade sides, served alongside cask-conditioned beer poured from antique hand pumps.
Write the way a friendly owner would explain things to a guest at the counter: plain, complete sentences in a conventional business tone. Lead with the food, the place, the hours and the price.
Use “we” for Stampede and “you” for the guest.
Write times as 11 AM to 8 PM and days as Wednesday through Saturday.
Write prices the way the menu does: $35.99 / lb, Half Rack $21.99 | Full Rack $32.99.
Call it Stampede Barbecue, Detwiler Brewing, the restaurant in Mohnton and the food truck at Ludwig’s Corner in Glenmoore.
Use curly apostrophes and quotes.
Use rhetorical questions, slogans or clever one-liners.
Write sentence fragments or exclamation marks in Stampede’s own voice.
Use em dashes, en dashes or emoji.
Use the words explore or discover, or phrases like brewed to perfection.
Promise a service or a reply time the team has not confirmed.
We host folk, bluegrass, gypsy jazz and square dancing at the restaurant in Mohnton, usually on a Friday or Saturday evening. There is no cover charge.
Craving good tunes? No cover, just good music and better barbecue!
We cater groups of 15 or more, with full-service or drop-off options. Pick a package and tell us what you need.
Elevate your event with the ultimate barbecue experience.
Use Stampede’s own photos. Light is warm and low, with dark wood around the food. Crop close on the bark and the smoke ring, and show hands working the fire rather than posed portraits. No stock photos.

Close on the food: bark, smoke ring and the cut.

The wood fire, the thing no other brewery in the state has.

Cask ale from the antique hand pumps.

The timber-frame dining room.

Catering at real events, full trays and plenty of food.

The building and the roadside sign.
Put text on a photo only in cream, over a dark oak overlay, as on the page heroes.
Name files stampede-bbq-subject-mohnton-pa.webp and keep them under about 200 KB.
Write alt text that says what is in the frame and where.
Use stock photos, cartoon cowboys, clip art or neon.
Use heavy filters or bright, flat overhead lighting.
Reuse the same photo twice on one page.
Primary is the main action in a view, dark is the main action inside a light section, and ghost sits next to a primary button on a dark ground. Labels are a verb and an object.
The building blocks used across the menus, catering and events pages. Each one is labeled with its Webflow class.
Choose 2 meats and 2 sides. Includes dinner rolls and BBQ sauce.
Order this package →Smoked pork ribs by the half rack or full rack.
Smoked, flash fried, and dry rubbed with our signature seasoning.
★★★★★
“Great local spot and I tell others from outta town it’s worth a road trip.”
Danielle R. · Google review
Smoked, flash fried, and dry rubbed with our signature seasoning.
Our prized ale. Golden in color, malt forward, a buttery mouthfeel, and balanced bitterness.
Catering starts at 15 guests. For smaller groups, you can order takeout from the restaurant in Mohnton.
These values are Webflow variables in the Stampede collection, so changing one updates every page.
1320px wide with 40px side gutters, so content runs 1240px. Hero titles stop at 880px and intro paragraphs at about 640px.
112px top and bottom on desktop and 96px on tablet. Light sections alternate Cream and Bone, with Oak and Rust bands between them.
32px inside cards. Grids are 3 or 4 columns on desktop, 2 on tablet and 1 on phones.
2px on buttons, inputs, badges and light cards. 6px on dark cards and photos.
At least 16px of side gutter, and a fixed Call, Directions and Food Menu bar at the bottom of every page.
Get our specials and event dates by email.
Texas barbecue in Southeastern Pennsylvania with a classic Americana atmosphere, and home of Detwiler Brewing, Pennsylvania’s only wood-fired brewery.