Holiday smoked turkey breasts
Call to preorder
Catering Quote
Brand reference

Brand Guide

How Stampede Barbecue looks and sounds: the logo, colors, type, voice, photography and the website components they come together in. This page is for the Stampede team and anyone designing for them, and it is hidden from search.

The brand

Who Stampede is

Stampede Barbecue is a Texas barbecue restaurant in Mohnton, Pennsylvania, with Detwiler Brewing inside it and a food truck at Ludwig’s Corner in Glenmoore. The brand is classic and old fashioned: dark wood, a timber-frame barn and a wood fire.

01

Worth the drive

People come from Reading, Lancaster, Philadelphia and farther. Every page and post should make the trip feel worth it, with real photos, clear hours and easy directions.

02

Classic Americana

The look comes from the timber-frame barn, antique hand pumps and old wood type. It is not a honky tonk, so avoid neon, cartoon cowboys and novelty Western fonts.

03

Made the slow way

Brisket is smoked for hours and the beer is brewed over a wood fire with no electricity or gas. Lead with how things are made and let those details carry the story.

Logo

The wordmark

The Stampede Barbecue wordmark is a one-color drawing. Use the gold version on dark grounds and the rust version on light grounds. The files are in the Webflow asset library.

Stampede Barbecue gold wordmark on rust
Gold on Rust

The primary logo. Used in the nav bar.

Stampede Barbecue gold wordmark on oak
Gold on Oak

The footer, dark sections and dark photos.

Stampede Barbecue rust wordmark on cream
Rust on Cream

Email headers, invoices, menus and print on light paper.

Stampede Barbecue S icon
S icon

The favicon, app icon and social media avatars only.

Painted Hereford bull from the Stampede Barbecue roadside sign
The Hereford bull

The painting from the roadside sign. A heritage accent for gift cards, print and merchandise. Show it whole on a light ground, never cropped, recolored or behind text.

Do

Keep clear space around the wordmark equal to the height of one line of its letters.

Use the SVG files from the asset library so the logo stays sharp at any size.

Show it at least 150px wide on screen, the size it appears in the phone nav.

Don’t

Put the gold wordmark on cream, bone or white. It does not have enough contrast.

Recolor, stretch, outline or add shadows to the wordmark.

Retype the name in a font to imitate the logo.

Colors

The palette

Rust, amber and cream, grounded by dark oak. Headings on light grounds are Rust, body copy is Clay, and Amber is the action color.

Rust
#82301A

Brand color. Nav, CTA bands, headings and prices on light grounds.

Ember
#5C210F

Event cards and deep rust panels.

Amber
#FCB040

Primary buttons, day badges, eyebrows on dark grounds. Never text on light grounds.

Amber Deep
#E08C1E

Primary button hover. Fill only.

Cream
#EEE9DD

Page ground, and text on rust, ember and oak.

Bone
#F7F5EE

Alternate light section ground.

Paper
#F3EBDC

Light card fill: packages, reviews, area cards.

White
#FFFFFF

Form fields and FAQ cards only.

Ink
#231F20

Item names, Tiller headings, button labels on amber.

Clay
#4A4344

Body copy on light grounds.

Smoke
#6E6763

Labels and fine print, 16px and up.

Oak
#2A211D

Dark sections and the footer.

Oak Raised
#352A25

Cards on oak: specials and beers.

Alert
#A33A1F

Form errors, always with a message.

Signal Open
#7FBF6A

The open-now dot only.

Typography

Five Fort Foundry faces

Shackleton Narrow for headlines, Tiller Demi and Tiller Medium for item names, leads and prices, Rift Demi for labels and buttons, and Route Sans for body copy. Each face has one weight, so all classes use 400.

Display, H2
.sb-h2

What people drive out here for

Lead
.sb-lead

Slow-smoked brisket, ribs and homemade sides, served alongside cask-conditioned beer poured from antique hand pumps.

Body
.sb-body

Since 2012 we have grown from a seasonal roadside stand on Route 23 into a restaurant, a brewery and a food truck. Our menu is still built around slow-smoked meats and homemade sides.

Eyebrow
.sb-eyebrow-dark
Mohnton & Glenmoore, PA · Since 2012
Featured item name
.sb-feat-name

Brisket Shepherd’s Pie

Menu row name
.sb-row-name

Pulled Pork Sandwich

Price
.sb-row-price
Half Rack $21.99 | Full Rack $32.99
Package price
.sb-pkg-price
$28.50 / person
Review quote
.sb-review-quote

“It’s worth the 45 min drive to come here.”

.sb-eyebrow / .sb-hero-title / .sb-hero-sub on a photo or oak
Mohnton & Glenmoore, PA · Since 2012

Texas Barbecue & Wood-Fired Brewery

Slow-smoked brisket, ribs and homemade sides, served alongside cask-conditioned beer poured from antique hand pumps.

Voice and copy

How we write

Write the way a friendly owner would explain things to a guest at the counter: plain, complete sentences in a conventional business tone. Lead with the food, the place, the hours and the price.

Do

Use “we” for Stampede and “you” for the guest.

Write times as 11 AM to 8 PM and days as Wednesday through Saturday.

Write prices the way the menu does: $35.99 / lb, Half Rack $21.99 | Full Rack $32.99.

Call it Stampede Barbecue, Detwiler Brewing, the restaurant in Mohnton and the food truck at Ludwig’s Corner in Glenmoore.

Use curly apostrophes and quotes.

Don’t

Use rhetorical questions, slogans or clever one-liners.

Write sentence fragments or exclamation marks in Stampede’s own voice.

Use em dashes, en dashes or emoji.

Use the words explore or discover, or phrases like brewed to perfection.

Promise a service or a reply time the team has not confirmed.

Write this

We host folk, bluegrass, gypsy jazz and square dancing at the restaurant in Mohnton, usually on a Friday or Saturday evening. There is no cover charge.

Not this

Craving good tunes? No cover, just good music and better barbecue!

Write this

We cater groups of 15 or more, with full-service or drop-off options. Pick a package and tell us what you need.

Not this

Elevate your event with the ultimate barbecue experience.

Photography

Real food, real place

Use Stampede’s own photos. Light is warm and low, with dark wood around the food. Crop close on the bark and the smoke ring, and show hands working the fire rather than posed portraits. No stock photos.

Sliced smoked Texas brisket at Stampede Barbecue in Mohnton, PA

Close on the food: bark, smoke ring and the cut.

Wood fire burning under the brick kettle at Detwiler Brewing

The wood fire, the thing no other brewery in the state has.

Cask-conditioned ale pouring from a hand pump into a glass mug

Cask ale from the antique hand pumps.

The timber frame dining room at Stampede Barbecue in Mohnton, Pennsylvania

The timber-frame dining room.

Catering tray of brisket, ribs, sausage, chicken and sides from Stampede Barbecue

Catering at real events, full trays and plenty of food.

The Stampede Barbecue restaurant and roadside sign in Mohnton, PA

The building and the roadside sign.

Do

Put text on a photo only in cream, over a dark oak overlay, as on the page heroes.

Name files stampede-bbq-subject-mohnton-pa.webp and keep them under about 200 KB.

Write alt text that says what is in the frame and where.

Don’t

Use stock photos, cartoon cowboys, clip art or neon.

Use heavy filters or bright, flat overhead lighting.

Reuse the same photo twice on one page.

Buttons and links

Actions

Primary is the main action in a view, dark is the main action inside a light section, and ghost sits next to a primary button on a dark ground. Labels are a verb and an object.

Components

Cards, rows and forms

The building blocks used across the menus, catering and events pages. Each one is labeled with its Webflow class.

.sb-pkg-card

Value Package

$25.75 / person

Choose 2 meats and 2 sides. Includes dinner rolls and BBQ sauce.

Order this package →
.sb-row (menu rows) and .sb-special-day (day badge)

Pork Ribs

Smoked pork ribs by the half rack or full rack.

Half Rack $21.99 | Full Rack $32.99
Food truck also sells by the bone at $3.99.

Wings

Wednesdays Only

Smoked, flash fried, and dry rubbed with our signature seasoning.

Market Price

Coleslaw

Single $3.99 | Pint $10.99
On oak: .sb-review-card, .sb-special-card, .sb-beer-card

★★★★★

“Great local spot and I tell others from outta town it’s worth a road trip.”

Danielle R. · Google review

Wednesdays Only

Wings

Smoked, flash fried, and dry rubbed with our signature seasoning.

Market Price

Golden

3.5%
Golden Ale

Our prized ale. Golden in color, malt forward, a buttery mouthfeel, and balanced bitterness.

.sb-ev-card on a dark ground
.sb-field, .sb-label, .sb-input (inside forms)
Name
Your name
Guest count
Approximate headcount
.sb-faq-card

Is there a minimum order size for catering?

Catering starts at 15 guests. For smaller groups, you can order takeout from the restaurant in Mohnton.

Layout

Spacing and corners

These values are Webflow variables in the Stampede collection, so changing one updates every page.

Container
Layout/Container

1320px wide with 40px side gutters, so content runs 1240px. Hero titles stop at 880px and intro paragraphs at about 640px.

Sections
Space/Section

112px top and bottom on desktop and 96px on tablet. Light sections alternate Cream and Bone, with Oak and Rust bands between them.

Cards
Space/Card-Pad

32px inside cards. Grids are 3 or 4 columns on desktop, 2 on tablet and 1 on phones.

Corners
Radius/Button, Radius/Card

2px on buttons, inputs, badges and light cards. 6px on dark cards and photos.

Phones
.sb-mbar

At least 16px of side gutter, and a fixed Call, Directions and Food Menu bar at the bottom of every page.